To strive for luxuries is in human nature. We as human beings tend to make our lives easier. Facilitated, privileged and eventually luxurious. Maybe that is the reason that we long for our Paradise Lost. And it is also the nature of us that we want to see perfection, elegance, and charm in all of the things we see and do. That is why many of the American packaging companies are manufacturing primarily the luxury packaging. Similarly, we at sleekboxes also thought to improvise some breathtaking concepts of bespoke luxury packaging.
What really is the luxury packaging?
Avail the chance at shelves
Convincing contribution to the sales
How rigid form of material plays its part?
A brands’ favorite packaging choice
Conceive the packaging idea
Various printing options
Embellish some more
What really is the luxury packaging?
To me, luxury brand packaging is not a piece of cake. But why do retailers and industries like it the most? Probably it is the stylishness, sophistication and stupendous presentation of the products that allure the companies to seek after these boxes. This is the dreamers' packaging indeed. You make a marvelous product. Work like a beaver; all the days and nights for it. Costing sheets, labor, production, and all the sweat; can you compromise on the packaging?
The packaging is the first introduction to any of the products. I have many times asserted this phenomenon in my previous blogs. Won’t repeat it here.
But it is true, I have my personal experiences about the effectiveness of eye-catching packaging. You would also have.
Avail the chance at shelves
Someone said, what a beautiful thought with me; between all the product ranges on shelves, you always have only one chance to allure your customer. Every consumer cannot purchase and try your product at the spot. Rather it is packaging that advertises the product. Markets your brand. Knocks the hearts of your customers. Thus, they start thinking about your commodity.
It is a famous quote that “do not judge a book by its cover”. But still, the Book covers inspire us. We do make some of the prior assessment about the Books by their covers. So, let's proceed more about how custom luxury packaging helps you, supports your company to grow and benefits your brand to boom?
Convincing contribution to the sales
A major aspect of these boxes is their convincing contribution? Precious products always come with relatively higher price tags. Everyone wants to buy them. But all of the masses cannot afford them. Or they hesitate to purchase the product at once. Here come the luxury packaging boxes.
This form of packaging allures customers. They get attracted to your specific brand. The packaging persuades consumers; it just sticks in their minds. And make them believe to buy; eventually, monumental packaging convinces people to look at the other side of the coin, to look beyond the price tag. It talks with them; customers unintentionally cross the price barrier and focus on the value-added factors of the products. That is the time; your product gets bought. Winning moment! Isn’t it?
So, how can you ignore these hulking benefits of custom setup luxury boxes? And we at sleekboxes have assigned a special development team to assist you with the right packaging that can slingshot your sales.
How rigid form of material plays its part?
A sound luxury paper box just glued to the minds of people. Even if the first time they don’t grab your goods. The packaging never vanishes from their consciousness. And a certain day comes when they give a try to your item. Thus, luxury retail packaging is a win-win option for you by all the means.
Rigid resources are the spirit of luxury presentation for your products. This is the packaging methodology that gives your product a touch of sophistication and magnificence. The rigid material is constructed with greyboard sheets or with the help of multiple layers of cardstock, this purpose is achieved. Indeed, these boxes enhance the importance of events and increase the credibility of the product.
Here, I want to add the example of our favorite product; wedding favor boxes. you would have seen many of the people dispatching their wedding cards in usual envelopes. But imagine if the same invitation card goes in a luxury paper box, what can be the effect. Enormous! The whole packaging experience changes the feel and grandeur of the event. Similar is the case with products.
A brands’ favorite packaging choice
Thus, we see almost all of the prime brands preferring personalized luxury boxes. Whether these are cosmetics brands, security gadgets, top cell phone companies or scientific brands. All of the industry products can be seen packed in these boxes.
All the packaging solutions which one can think can be achieved through luxury rigid boxes. First of all, you have to talk with your packaging vendor about your brand usages, effects, and market goals. You have to provide a summary of how you want to look at your product. What are your branding goals? What is the “special ingredient” in your product? How is it different from other similar products? This is the pre-packaging and the most important stage. At this time, you make a plan to finalize all the packaging steps of your product.
Conceive the packaging idea
You can have all of the designed patterns and illustrations on custom luxury boxes. According to your packaging needs; you should place the company logo, product name and all the needed specifications on the box. Many times, rigid boxes do not need extra effort design support on these boxes. As rigid by itself is a form of luxury packaging. So, most of the customers don’t go with much-loaded designs.
They remain simple. I personally feel that this approach is good. But according to the product and brand needs, you can acquire all the graphical results.
Various printing options
All types of printing techniques can be easily applied to these boxes. You can have screen printing quite conveniently on them. Usually, logos and company names are printed in this format of printing. Most of the time it is the offset process of CMYK, which takes the lead in most of its production procedures. You have full liberty to choose any of the colors from the standard Pantone swatch book. You can choose and pick any of your favorite colors. Tell the packaging specialist. And here they are!
Should I give a piece of key advice to embellish these boxes more? Give a try to foil stamping. Block printing is just like championing the craft of luxury presentation. There is always a bit of shiny and glittery look in the print results of foil stamping. Therefore, whenever it is applied in gold or silver colors; results get remarkable.
Brands have extensively used these colors for their packing requirements, nowadays a large number of people think that only the two aforementioned colors can be applied through foiling, which is not true. You can achieve almost all of the colors through foil stamping. Make a choice!
Embellish some more
Lamination in gloss or matte look makes your product packaging more alluring. Aqueous coating and spot UV are also admired. Sometimes, I see such amazing results of UV features, that it just amazes me. I would highly recommend this to you. But it needs to be applied wisely.
Luxury boxes wholesale solutions come with an additional plus point of ecological factor. Through these boxes and luxury packaging bags, you get the paramount parameters of packaging. And at the same time, you contribute to keeping the planet green. Eventually, it is paper packaging that is fully recyclable.