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Coco Chanel says, “Luxury must be comfortable, otherwise it is not luxury.” But L’wren Scott differs, she elaborates, “Luxury is a state of mind.” I am fond of Hubert De Givenchy’s quote, “Luxury is in each detail.” Isn’t it beautiful? It looks me more suitable; the reason might be its connectivity with luxury packaging.
A lot of folks think too; luxury changes your state of mind? Is it true? Do comment in the comment section and let me know. I am giving you another real-life example of this behavior transformation. Once I was schmoozing with my Director operations; he said; “If a pedestrian or a person with no vehicle at all might be given a long ride on Mercedes Mclaren, his mental attitude would be changed, if not for long then surely for less time.” So, by just having a complimentary ride; the sentiments can be altered. Hmmm, I can feel the excitement behind that experience. Surely that person will feel special and privileged. These are the tastes of alluring extravaganzas.
If this had not been true; Guy De Maupassant would not have written “The Necklace”. Oh, don’t mind. We are not going far away. It is a blog about the need and necessities of opulent packaging. I had to sketch the introductory importance of posh wrappings. What is so special about luxury brand packaging? Have a look at my following contents. I hope you would come to know why, what it is, and where to get it?
Amazing aspects of mouth of word marketing
Referrals make a good contribution to the sales and after sales-boosting of your brand. What are the sales aspects of luxury packaging bags and boxes? I have discussed them in my previous blogs thoroughly. If you have to read them; you can browse my earlier blogs on the rigid encasement. Here, I would only say that bespoke luxury packaging is so powerful and dynamic that it diverts the loyal customers of other brands to your product.
Now let’s see the effectiveness of after-sales effects. I am a packaging guy. I have to be updated about the latest and ongoing trends and happenings of this industry. Once I was scrolling a packaging website. I read an article about home usage of cardboard boxes. There were written knacks and crafts to make the handmade home decors. That was interesting. More intriguing was the utilization of used cardboard crates. That fascinated me. And it also bloomed in my mind that people like to see and have beautiful custom luxury boxes.
Some more utilization trends
This is not only packing that packaging supports. There are some other notable mentions as well. Children like to keep their bucks in them. They make houses and toys out of these boxes. People see them. Convert them in unseen realities. And adore them. This is how luxury packaging boxes remain in the consumer memories for a long, long time.
This is a potent way of word of mouth marketing. If boxes get manufactured from sleekboxes, reach in the retail stores, then they arrive in your homes. Parents see the art developments of their kids. Guests adore them. They see which box was used in making this particular ornament. Hence, it sticks to their minds.
The least form of this reference-based marketing is your zeal and admiration in the retail stores by instantly looking at an elegant packaging. That just takes your breath away. You like that. Purchase that. Even your friends appreciate that.
Psychological impacts of packaging
Let me assert here another faintest human behavior towards luxury packaging. I have searched on the phenomenon of throwing trash. Have you ever experienced this? Recall your memory! You would surely agree with me. For instance, you buy a watch in a simple cardboard box with no colors, no logo, no product name on it. The shopkeeper had used that box; just to handover the commodity. You come home and right away throw the box into the dustbin. Because there is no use of it for you. That is not appealing. Not impressive. That is just a random useless thing for you.
Now; change the prevailing situation. You get the same watch in a splendid box. This is attractive. This is the rigid luxury box. Packaging material is pasted with sophisticated premium wrapping paper. It is neat. It is shiny. The company logo is illuminated with gold foil stamping. That is glittering in your eyes. The brand name is highlighted with spot UV. The manufacturer’s name is debossed. The address of the production facility is printed clearly. The box is matte laminated. The retailer moves forward and gives you the item. You take the box from his/her hand. The box is heavy. You come home.
Now. What would you do? Would you immediately throw it? No. Never. I have seen this change of perception towards luxe packing with my own eyes. People put these boxes carefully, securely and tenderly in their cupboards; on their topmost shelves. They want their watch to be rested in it as long as the box survives. Or they think of some other ways to use the box practically. This is indeed not a faint transformation. This is an enormous and tremendous analogy that happens when you invest in luxury rigid boxes.
Your brand deserves the right packaging
Packaging signifies your product among the competition. Your brand just stands out. You are not the crowd anymore. By having a luxe packing; you are running your race. You get a pile of your blend of customers. These are your loyal customers. They like your product. They like packaging. If you have launched a substantial brand. Then why not make it dressed with proper wrapping; custom luxury packaging?
Retailer’s significance should be highly considered
Okay, now we have reached the epitome of this blog; I think this is the biggest advice that I have ever written in any of my blogs; that now I am going to draft here. This marvelous idea is a courtesy suggestion by Ilan Mochari, the senior writer at Inc.
You know? Who’s your first customer? Alex, John, Teena, Mandy? No? This is your retailer, he/she is your first product customer. Have you ever considered the influence of your retail vendors? These people are your very first customers indeed. Never forget them while conceiving the packaging for your product. If you want to make an impressive and momentous box for your customers. Then why not add the retailer in that list as well?
If a casual customer likes your box representation then the shopkeeper equally adores it. Once you come up with a luxury boxes wholesale solution. You not only attract new customers towards your product. But you hold the heart of your product vendor as well.
Luxury retail packaging makes its mark. When the traders see your brand with a winning packaging, they give a prominent place to your product on their shelves. They treat your “hard work” with reverence. You can experience it by yourself. Splendid packaging never hides behind the wall of similar products. It earns a special standing.
Do you want the same triumphed reputation? Keep reading my blogs. And do keep talking to me. The comment is the first step. You can also call at sleekboxes number. Or can leave a message for me, if I am not available. I will catch you. Wishing a safe and splendid success for you. Cheers!